Our film both challenges and follows certain conventions of the genre we are working in. Our film in once sense is quite generic with how it is structured following most conventions of political documentaries. We use voice overs at the start of our product which are used in almost all documentaries for the introduction. Also a further common atribute of documentaries is the interview process. We chose to have a hidden presenter using the technique of vox pops when conducting the interviews with our main characters George Arthur and joe casket, which alllows the audience to concentrate solely on their opinions with no interviewer in sight.

In comparison to this our documentary challenges the convention of political documentaries because of its target audience. In most or all documentaries concerning politics the target audience is above 25 as the issues being dicussed do not generally interest a young audience, also they seem to never be asked of their opinions. We deliberately chose a young audience as we felt it important that their opinions about politics were to be listened to, we wanted to portray the youths perspective of the changing politics in Barnsley, we did this by using opinions of the student population in Barnsley college.
We were aiming to provide information and insight into the political opinons of the youth in barnsley, often people enjoy watching documentaries about the BNP as they are such a controversal Party. An example is the widely watch documentary BNP Wives
http://video.google.com/videoplay?docid=-6145793487676011977 .
Richard Dyers theory of entertainment describes the ways the audience gain entertainment from the media, some of his five main points apply to our documentary, we used transparency(our main characters real opinions are exposed), education, socialisation and community in that it focuses on a local area.
I analysed another product of the documentary genre which was shown on channel four, My big fat gypsy wedding. Although it was a different subject matter and was more light hearted, it stilled carried the same conventions as our documentary, vox pops are used throughout with the same interveiw style as our own conducted with an unseen presenter.
How effective is the combination of your main product and the ancillary texts?
In our main production we were trying to achieve an informative and insightful documentary aimed towards the younger
generation of 17 to early twenty-year-olds. Within our documentary we wanted to discover the youths opinions on a particular political party which is on the rise in their area. As the student population in Barnsley are approaching their first election process and that recently the political party in question, the British National Party, have been prominent in the national news causing unprecedented controversy, we felt this to be a relevant and current topic. As the BNP received the highest number of votes in this area we aimed to reveal that not all of Barnsley especially the young adults agree with this parties views. We particularly wanted to approach the subject with an unbiased view so wanted to interview people for and against.
Our two advertising products the radio trailer and poster for our documentary seem to reflect the main aims we wished to achieve. The poster was easy to create through photoshop.

Our poster consists of the town hall of Barnsley which shows the location, the union jack flag faded into the background a prominent symbol used by the BNP, a number of young protesters to illustrate the opposing side and finally the title which portrays that the BNP are on the rise in the area. The text we used for our title was kept simple in black and white font with the first letter of each word black to illustrate the accrostic feature. Overall it includes every point that is risen in our documentary itself, it subtley shows the public what the documentary will include.

Our other source of advertisement was a radio trailer created on Garage band, which ultimately is an enticement to watch the documentary so holds back information giving the audience a quick and vague insight. We used student’s voices to highlight the main points ‘your area, your views, your politics’ this also puts across our target audience. It leaves most to the imagination but as our time limit was 30 seconds we had to limit the information included. However we managed to reflect the main aims of our documentary as we included dialouge clips taken from the documentary of for and against quotes concerning the BNP along with the fact that it included student voices.
http://mediaa2ssn.blogspot.com/2010/04/radio-trailer-and-doc-poster.htmlThe two ancillary texts are effective in selling our production as they include vital information but do not give away too much of what our documentary is about. The poster is interesting as we chose to cross dissolve many images to create one interesting main image. The poster would ultimately sell our documentary as it is eyecatching and appears controversial enticing the audience. We found it difficult to find any other similar documentary posters however an alternative poster i analysed was from the documentary 'FUEL' in comparison to our poster this one appears to be much more simple and uses only one main image in contrast to our three. This poster also uses more taglines ultimately explaining more and giving the audience a bigger insight into what the documentary FUEL will entail. We chose not to use many taglines as we wanted the main images in our poster to be the vocal point so the audience could not be distracted by any text, also because our poster uses three images combined and has no empty backrground the poster is busy, the use of any text would have made the poster appear too cluttered. These posters although advertising the same genre of product are very different however both capture the audiences attenion ours with images and FUELS with text. The radio trailer likewise captures the audiences attention as it is fast paced and in a short amount of time uses music, quotes and information to sell our product.
Both illustrate the objective of the

documentary without giving away too much information.
The poster for FUEL.
What have you learned from your audience feedback?
When we first started out on this project we decided we wanted to concentrate on the topic of politics as it was relevent as at the time of filming the BNP were in the news weekly. However we needed to know if there was an audience for this type of documentary so we devised a questionnaire to determine what age we should aim our documentary at and what channel would allow our product to recieve the biggest audience. We discovered that the average age of the audience would be 18 to 25 and that the channel that was most preferred was channel 4.
http://mediaa2ssn.blogspot.com/2009/10/blog-post.htmlTaking this into consideration we begain to decide how we could relate our idea of a documentary about the BNP's rise in Barnsley to the youthful audience and the cutting edge new documentaries that channel four are known for. Therefore this is when we decided to add more originality into our idea. There are many political documentaries around, however there seemed to be none aimed solely at a young audience all others seemed to have the elder generation in mind for their target audience, including interviews from adults with no comment on how politics affects the young. Therefore taking our qestionnaire into mind we came up with what points in our documentary would attract a 18 to 25 year old audience these being, we would include on the spot interviews from students of barnsley hearing their own personal views of the BNP, information on social events such as the festival for 'love music hate racsim', youthful music, and interviews from important elders however they would be asked questions on what would be important and not boring to the younger generation.
When we trialled aspects of our film we received various praise and contructive critisim.
We gained the knowledge that the interviews with students was well received as someone stated 'its good to see students our own age giving their opinion on important issues like politics.' It seemed to be quite well received, the postive aspects we found that people commented on were the interview scene with joe casket 'i liked the use of lighting in these scenes i thought it was a good idea to light up one side of his face as it looked effective' the music and the editing on the introduction. In contrast to this we did receive some constructive critisim 'I found the interview with George Arthur too long, my attention wandered a little at that point as there is no interesting background or anything.' This was extreamly helpful as it made us realise in compasrion to the rest of the documentary that this scene was quite slowand uneventful. Therefore we were inspired to try and overcome this by trying to break it up with insert shots. We included posters, newspaper articles and leaflets to try and illustrate better what George is trying to say and at the same time it manages to create more interest for the audience when watching.
How did you use new media technologies in the construction and research, planning and evaluation stages?
During the making of the documentary we used a numerous amount of new media technologies. We used HDV1000 cameras to capture all our raw footage and zoom recorders to record the sound during interviews, voice overs and for our radio trailer. We found the camera easy to use it was fairly simple to change settings and allowed easy transportation to our various locations. However we did have a problem when using the cameras microphone outside in windy weather, the same problem occurred with the zoom recorder. As a result some outside footage we filmed could not be used, this slighty hindered our creativity as the orginal interesting location of the town hall in barnsley could not be used.

A zoom recorder was a simple piece of equiptment allowing us to easily record our voiceover and trailer, a negative aspect was that there could be no background noise or the recorder would pick up unwanted sound, therefore we had to find empty rooms to record in.
The group used Photoshop to create indvidual poster and then came together to create a final group poster. Photoshop was an incredibly useful resource as it enabled us to be extreamly creative. We found it fairly simple to use and we were happy with the outcome of our final poster. Photoshop allowed us to use tools unavailable on most other programmes resulting in a professional look. This year we used final cut express as our editing resource it proved to be a lot more advanced than the IMovies software used in our AS year.

This had various tools which were extreamly helpful, one being the wire framing tool which enabled us to reframe shots that had too much bare wall space above the subject. A further software we used was garageband to create our radio trailer on, this was similar to final cutand allowed us to layer sounds, we found this fairly simple to use.

Using blogger this year resulted in an easier planning process for our documentary, as paperwork and the task of handwritten work was eliminated. It also allowed us to keep all our work in one place where we could all access it at home or at college.

Along with blogger we used other internet sites such as youtube to broadcast our product and to gain a wider audience, also facebook was useful to gain audience feedback for our documentary. we used internet search engines also to help with research.


None of this software really prevented our creativity as all allowed us to develop our ideas. Although sometimes we found it hard to use the final cut software to edit our film we managed to resolve most of our problems.