Monday, 1 March 2010

Shona Easton documentary poster analysis


Documentary Poster Analysis

This poster advertises the documentary ‘Supersize me’ about a man who challenges himself to eat nothing but McDonalds for an entire month in order to monitor the affects of the food served their on the nation.

The Title of the film is written in red and yellow, two colours which are used by the McDonalds franchise in their logo, the word ‘me’ has also been stretched so it looks abnormal this is indicative of the affect the food will have on a person. The tagline is ‘a film of epic portions’ this also relates to the food aspect of the film as it pokes fun at the large portions at McDonalds.

The various awards and nominations the film has been credited with are also included on the poster in order to increase its appeal to the audience as it shows its recommendations from the industries professionals. A comic affect of the image of the man with lots of French fries in his mouth shows that the documentary has a light-hearted tone, the image is also attention grabbing as it is a white background and the man stands out due to his bright red clothing which has connotations of both danger and the McDonalds logo .

The films website is also included on the poster so that the audience can find out more about the film if they wish to. The people and companies and companies involved are also featured on the poster, again this can increase credibility if it is associated with a well known company such as Odeon.

Finally quotations from magazines such as rolling stone feature and give high praise to the film making the audience more likely to see it if it has been spoke well of, the font is yellow and matches in with the red and yellow theme used throughout the poster.

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